In line with its approach, the No Logo Festival aims to establish a more responsible way of consumption. We deeply believe in solidarity, which is why we advocate for unique initiatives of both local and international solidarity. For example, a long-standing solidarity action supported by the festival is to contribute to the development of two artisanal cooperatives in Senegal.
From Fraisans to Senegal
This association is based on textiles to lead concrete actions in a very paradoxical sector : as essential as clothing At No Logo, we are committed to sustainable development, a more equitable world, and a fairer distribution of wealth. Since 2014, we have been partnered with A-Freak-A, which creates the merchandise you find each year at the official festival shop while also supporting solidarity initiatives in Senegal.
AfreakA, Ambitious Freak Association, the ambitious and quirky association
The partnership involves donating a portion of sales to the association. Founded in 2007 in Bayonne, AfreakA ambitiously acts for the advent of a fair and solidarity-based economy. Quirky, this association relies on textiles as a lever for development, serving as a guiding thread reconnecting the economy to nature and linking people together. Follow their achievements and projects at www.afreaka.fr.
… linked to 2 NGOs in Senegal:
In Mbao, a fishing village in the Dakar region, A-Freak-A collaborates with JCLTIS, a vocational training center for out-of-school youth. Their sewing workshop provides opportunities for young graduates while funding the center’s operations. They welcome young people from Senegal and France who have dropped out of school to get back on track through break stays.
Thirty people work there. They produce for No Logo cup holders made from fabric scraps and used inner tubes for a 100% recycled product, as well as cheichs and tote bags in artisanal dyeing.
In Ndem, a small bush village on the edge of the Sahel that uses craftsmanship to combat rural exodus, 150 people work in the cooperative on all stages of cotton processing: spinning, weaving, dyeing, sewing, and screen printing, all done by hand on site.
This dynamism has allowed for investment in collective infrastructure for the community: a health center, a school, water wells, agro-ecological market gardening spaces, a health mutual… They produce woven and hand-dyed pouches, bobs, and cheichs for No Logo. To learn more about this village: https://ong-ndem.org/.
These products are all unique, their charming irregularities guaranteeing that each item is handmade with care, ethics, and love. One love!
AfreakA and NoLogo commitments: more useful and less futile exchanges
Due to the lack of t-shirt manufacturers in Senegal, AfreakA and No Logo select certified and labeled suppliers to remain consistent with their values and ethics. The festival’s t-shirts and sweaters come from a short supply chain from Bangladesh certified Fair Wair, guaranteeing the principles of fair trade from GOTS certified organic cotton. Their screen printing is done in the Basque Country according to the environmental standards of the Eokö Tex label.
Beyond the creation and distribution of these products, NoLogo and AfreakA demonstrate the beneficial virtues of responsible and respectful production and consumption methods, both for people and the environment. If we are what we eat, we are also what we drink and what we wear. But above all, we are together!