The No Logo Festival, which in just a few years has become the biggest reggae festival in France, was created in 2013. In just forty days, the festival was up and running for his first edition on 14 & 15 August 2013, on the emblematic site of Les Forges de Fraisans in the Jura. Coming from the world of reggae music, our programmer took up the challenge of welcoming the biggest names on the international reggae scene to the heart of the Jura from his first edition!
But why “No Logo” ??
In addition to the desire to set up a festival with a reggae aesthetic, the organization wanted above all to develop a totally independent event, based on the unique adhesion of the festival-goers to the project. In addition to the desire to set up a festival with a reggae aesthetic, the organization wanted above all to develop a totally independent event, based on the unique adhesion of the festival-goers to the project. A festival that would not depend on the goodwill of public institutions to grant subsidies, that would not be subject to lobbying by large multinationals that would impose their communication everywhere on the festival, and finally, a festival that would not have to grant excessive privileges to major patrons. In short, a festival that belongs only to his festival-goers.
It’s up to you to decide
Very quickly, a sentence was revealed to explain the soul of the No Logo Festival: “It’s up to you to decide “. It’s simple, clear and precise: if the festival works, it’s thanks to the festival-goers. If the festival stops tomorrow, it will be only because the festival-goer has decided it. And the surprise was huge when for the first edition of the No Logo, no less than 9,000 people a day decided to join the concept when only 5,000 were expected.
It is resolutely the support and enthusiasm of the festival-goers that gave the energy to the No Logo Festival to develop little by little over the last seven years. Now, no less than 14,000 people a day for three days gather at the festival to spend a great convivial festival. We are grateful, very close and attentive to the community that has developed around the festival.